Ad Specifications

Deadlines:

Month preceding publication:

  • Reservations: 10th
  • Press-ready ads: 15th

Submission:

  • Press-optimized PDF only
  • Name your file with company/organization name
  • E-mail the file, along with your contact and ad info, here.
  • Hard copies, unacceptable file types, design ads, scans, and revisions to submitted ads require additional fees

Size and Shape:

  • Exactly to size and shape reserved, with no bleeds.

    • Size and Shape Specifications:

    Size and Shape Specifications Width (in.) Height (in.)
    Full Page 10.2 12.3
    Half Page Horizontal 10.2 6.0
    Half Page Vertical 5.0 12.3
    Quarter Page Horizontal 10.2 2.9
    Quarter Page Vertical 5.0 6.0
    Eighth Page Horizontal 5.0 2.9
    Eighth Page Vertical 2.4 6.0
    Sixteenth Page (vertical only) 2.4 2.9

    Color and Image Quality:

    • Color ads CMYK mode, with 100% pure black for solid black areas and text.
    • Black and white ads in grayscale mode.
    • Images must be 300dpi. (No RGB web images)
    • Allow for a dot gain of 20% by lightening images.

    Font Compatibility and Legibility:

    • Embed, rasterize or outline all fonts.
    • No color or rich-black body text in color ads. Reverse the type or use 100% black.
    • Avoid small, thin fonts. Use bold for reverse type.

    For more information about specs and getting the best result for your ad,
    contact abqarts here.


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